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Don Donovan: Fragrance Advisor
Don has been a marketing and product specialist for more than 17 years. While based in London, England, he helped lead the worldwide growth of fine fragrance brands Hugo Boss, Laura Biagiotti, and Giorgio Beverly Hills. He served as both a marketing director in fine fragrances and separately as product development director at Procter & Gamble. You can submit questions to Don Donovan at don@yourlookyourlife.com.
Q. Where on the body should I spray perfume so that it lasts the longest?
A. Perfume should be worn on the neck, wrists, and "chest". Your nose will tire of the scent quickly because of the scent on the neck and you won't be able to smell it well after a short time. So, smell a clean piece of your clothing and then smell the wrist to see if your perfume is still strong enough for you. If not, reapply to where you normally wear.
More Q&A with Fragrance Advisor Don Donovan
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