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Don Donovan: Fragrance Advisor
Don has been a marketing and product specialist for more than 17 years. While based in London, England, he helped lead the worldwide growth of fine fragrance brands Hugo Boss, Laura Biagiotti, and Giorgio Beverly Hills. He served as both a marketing director in fine fragrances and separately as product development director at Procter & Gamble. You can submit questions to Don Donovan at don@yourlookyourlife.com.
Q. Do different fragrances really affect your mood, or is that just all marketing ploy?
A. Fragrances affect mood because fragrances women love become part of their persona. It's not because they impact the neurological or physiological aspects of our bodies, but rather because they remind us of something pleasant-a cherished memory, a feeling of success, a self-interpretation of a person's unique beauty. Many, maybe even most, women put on a fragrance they love, that says something about themselves. For this reason, the perfume affects their mood.
More Q&A with Fragrance Advisor Don Donovan
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